Visual Rhetoric

GAIO is a conference about raising awareness of air pollution and encouraging people to reduce air pollution. My ideal audience is politicians, businessmen, and business owners, particularly within energy, manufacture, and transportation industries. My ideal audience member is motivated and wants to make progress that will benefit as many people as possible. They want the world to improve. The following are ads which appeal to my audience.

Linkedinkey_big
This is an online ad was made by a group against child labor to raise awareness. The ads uses pun and hyperbole. It says "The Children Notwork" which is a play on words with "Network". The ads shows made-up images of Linkedin profiles of children. This is an example of hyperbole because its showing child labor in a setting for professional networking. Its exaggerating the problem of by placing it within this professional online setting. This ad would appeal to my audience because Linkedin is a website they are likely to have used or have heard of, and they are interested in making change to help people. The ad also has a serious tone to it, a goofy silly ad would not appeal to my audience.

New_zealand2
This is a print ad by Hilton Hotels. This ad is an example of amplification. A photograph of a man standing outside in New Zealand helps to convey the message of the text. The "GO INSPIRED," part of the text the relates the most to the image. The photograph is a tool in conveying how one might be inspired staying at a Hilton Hotel in New Zealand. The man, plants, mountain, and sky all work together to create a sense of inspiration. This ad would appeal to my audience because they are likely to often stay in hotels, probably nicer hotels, which the Hilton Hotels are. This ad is also clean and straight to the point.

Uk_aotw
This is an outdoor ad for an airline. It uses metaphor with its imagery. A blue box is wrapped up with ribbons to look like a present. The combination of color, shape, and line creates the British flag. The image creates the interpretation of a present and the British flag simultaneously. The way the box is wrapped is a metaphor for Britain. The box is also used to convey the "gift" the airline is giving costumers with some destinations being half price. This would appeal to my audience because they are likely to travel often doing business. The ad has a touch of humor to it in the present/flag image and again it is fairly straightforward.

About

I'm a sophomore at Herron School of Art and Design at IUPUI pursuing a degree in Visual Communication. This blog is dedicated to my research, activities, and findings related to my VC classes.