VC 2: Design Methodology http://vc-2-design-methodology.posterous.com Andrea Overman posterous.com Mon, 29 Apr 2013 10:53:00 -0700 Final Website http://vc-2-design-methodology.posterous.com/final-website http://vc-2-design-methodology.posterous.com/final-website

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Fri, 26 Apr 2013 06:48:00 -0700 Pecha Kucha Presentation http://vc-2-design-methodology.posterous.com/pecha-kucha-presentation http://vc-2-design-methodology.posterous.com/pecha-kucha-presentation

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Written form of language is visible, spoken form is invisible. There are two forms written language can take: alphabetic and ideographic. Ideographic systems are based on graphic symbols that represent an idea or concept. They have a semantic basis. Alphabetic systems of writing are based on letterforms that represent units of speech and have a phonetic basis.

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When reading a graphic symbol a person interprets the meaning of the symbol based on his or her past experiences with the object. Languages such as Chinese and Japanese are ideographically based. In a strictly ideographic system pictures are connected to meaning but not at all associated with phonemes of speech. 

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In an alphabetic system, symbols are used to represent the phonemes of a language. The symbols have no inherent meaning, but instead represent the sounds of speech. By placing phonetic symbols, or letters, in a particular order the sound of a word can be represented. In most alphabetic systems, groups of phonemes are separated by spaces to represent the end of one word and the beginning of another

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Letters are inherently functional. Their purpose is to communicate. The level of legibility depends on the context in which the text is read. A legible letter should look like itself and not be mistaken for other letters. An A that no longer looks like an A, no longer functions as a letter. A letter or word whose visual style confuses or overwhelms the reader interrupts communication. 

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Our alphabet is based on the Roman Alphabet. The Roman Alphabet was a style different from the informal scripts and cursives of the time. The Roman Alphabet uppercase was used for inscriptions and carefully chiseled or painted with a brush. Script handwriting was used for books and legal documents. The influence of the context in which these different styles were used carry on today.

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Our capital letters are very similar to the Roman Alphabet’s uppercase letters. Our lowercase letters are derived from handwriting. Throughout history a great multitude of typefaces have been developed, each one being influenced by that which came before it. Current events, ways of thinking, and styles within a culture also have an important influence in the design of a typeface.

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Before a designer begins to create the letters he or she needs to have a concept. A designer must take into account what content the letters will say and the context in which the letters will appear. The design of a typeface is enhanced when the concept is well developed and implemented appropriately.

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When designing a typeface the designer must balance concept with function and legibility. Not all typefaces value legibility over concept. But the goal of such typefaces isn’t always to be the most legible. Sometimes letterforms can be difficult to recognize. These typefaces expressively embody concepts within the letterforms.

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A designer does not go through the alphabet A through Z. They instead separate letters and categorize them according to the unique characteristics of each letter. For example, p, d, b, and q are very similar and could be grouped together. By designing group by group a designer can make the letterforms more consistent throughout the typeface.

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Many designers begin with n and o for lowercase, and H and O for uppercase. These are used as control letters examples of square and round letters. By starting with these letters, stroke width, x height, axis, width, and other kinds of characteristics can be defined very early. The rest of the alphabet can then be developed based on the results.

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The next letters that are usually designed are similar to the control letters but introduce new design challenges. If a designer begins with uppercase H, he or she might then design uppercase E. It’s important to correct any problems in the design during this stage of the process. If left unadjusted the issue will be echoed throughout the entire typeface.

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Next in the process a designer might develop more challenging letters, such as capital B. Early in the design process a designer should combine letters into words to see how they look together. If they don’t look good adjustments must be made. The square, round, and diagonal characteristics of letters need to be fine-tuned to work together.

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A designer will often create some of the uppercase and lowercase letters simultaneously to get a feel of the relationship between the two cases. The one that is completed first or is considered more important depends on the use and concept. Lowercase has a great influence on the feel, legibility, and usefulness of a typeface.

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Uppercase is typically taller, wider, and occupies more space than lowercase in order to keep proportions between the two cases. In turn stroke weight is often slightly heavier in uppercase than lowercase to compensate. The uppercase may be condensed slightly to keep the capitals from overpowering the lowercase and to have more consistent widths

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Numerals can unfortunately be afterthoughts when designing a typeface, but they can help define the style and might sway a designer to use that particular typeface. Unlike letters, numerals are likely to be seen standing alone. A designer must consider this potential use when creating the numerals.

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“Old style” numerals are of varying heights and baselines to correspond to lowercase ascenders and descenders. They are meant to be used with lowercase text. In the 18th century, numbers appeared more and more in print, such as in charts and tables, and new style was developed . All numerals sat on the same baseline and had the same height.

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The purpose of punctuation is to organize, clarify, and modify written language. Punctuation marks, symbols, and accented characters have an important role in typography. Punctuation should be able to be read quickly and clearly. If punctuation isn’t clearly designed, the meaning or pronunciation of a word may change.

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The idea of using a family of fonts became fully developed once movable type became widespread..  A type family must have similar curves, structure, and height while still creating stylistic variations. Such variations can include: oblique, italics, extended, condensed, light, bold, and many more.

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A typeface can be categorized based on its visual rules. A typeface follows particular guidelines so the letters are unified and can work together. Shape, size, proportion, weight, terminals, and decoration are ways to define a typeface. A typeface must follow the rules throughout all of it’s letters in order to be successful.

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All of the letters within a typeface must work together equally well. The strength of a typeface is within the whole, not the individual. A successful typeface is well crafted and useful. Text is everywhere and is a powerful and important tool in communication.

 

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Fri, 26 Apr 2013 05:43:00 -0700 Friday Semifinal Website http://vc-2-design-methodology.posterous.com/friday-semifinal-website http://vc-2-design-methodology.posterous.com/friday-semifinal-website

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Thu, 25 Apr 2013 20:59:00 -0700 Various Designerly Curiousity Things http://vc-2-design-methodology.posterous.com/various-designerly-curiousity-things http://vc-2-design-methodology.posterous.com/various-designerly-curiousity-things

So it is the end of the semester, so crazy. It doesn't feel like it should be but it is. The end of the semester always feels a little strange to me. I do so much work throughout and then it slowly crescendos towards to end to a great big pile of work, rushing to get everything done and have it be the best it can be, and then it all stops. I don't think I'll ever get used to the end of the semester. I'm going to pursue my own art/design projects this summer. Maybe if I keep doing and making it won't feel so strange. But anyway, I have some things to talk about.

I went to First Friday earlier this month with Marina, Danni, Ben, and someone else whose name a can't remember, he wasn't from our class. We went to Fountain Square. We watched two short films, one about cancer and losing hair but still being beautiful. I really enjoy it when people create work about how our society views beauty or sexuality. The other film was more fun and lighthearted. It's a little hard to describe but it was very cool, mostly slightly flirty dancing. We also saw an exhibit of different artists. The artists made and/or modified books to describe their feelings about love. It was fantastic. Some were humorous, some were serious, and some I didn't understand. It was very inspirational. This past year I've made a few books and it's a medium I want to explore further. After looking around some more we got some great food at The Tamale Place, went back the Herron to hang out, and had some paper airplane competitions.

I've listened to NPR throughout to semester to and from my way to class. I've learned many interesting things from it. Recently I listened to a program on there called A Way with Words. They discuss language though history, culture, and family. I learned that "quick" when used in certain phrases can mean life, such as quicksilver or I'm going to cut you to the quick. They are on in our area Saturday from noon to 1 p.m. I find the programs on NPR to be especially interesting and informative. I've been so much more aware of what's happening in the world. I don't watch television anymore, and when I did I never watched the news. Everything is so argumentative. I like NPR so much more, there isn't any yelling. Though I will admit I miss listening to the peaceful classical music on my way to class as I deal with the speeding and aggressive drivers on the highway.

 

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Thu, 25 Apr 2013 19:45:00 -0700 Design Heroes http://vc-2-design-methodology.posterous.com/design-heroes http://vc-2-design-methodology.posterous.com/design-heroes

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My two design heroes are Stefan Sagmeister and Marian Bantjes.

I saw Marian Bantjes’ TED talk last summer. I had never have of TED before and only found it by happenstance. I was hooked on watching the talks for some time. There was one that really stood out and that was Marian Banjes. She is a designer, typographer, writer, illustrator, and a member of the Alliance Graphique Internationale. She began working as a book typesetter in 1984 and opened her own design firm in 1994. But in 2003 she took on a new kind of work. She began to do work based on what she enjoyed doing, not just for money. She wanted to do work that was more personal. She puts her heart into her work and still is able to please her clients. In her TED talk called “Intricate beauty by design” she says this:

“So where my work as a graphic designer was to follow strategy, my work now follows my heart and my interests with the guidance of my ego to create work that is mutually beneficial to myself and a client. Now, this is heresy in the design world. The ego is not supposed to be involved in graphic design. But I find that for myself, without exception, the more I deal with the work as something of my own, as something that is personal, the more successful it is as something that's compelling, interesting and sustaining.”

I found her typography work to be especially intriguing and inspiring. She wrote a book called “I Wonder”. It is not a monograph, instead it is “graphic art with the written word”. I haven’t read it, but I’ve been wanting to since I first watched her TED talk last summer. I think I’ll buy it for myself as an end of my sophomore year present/celebration.

Stefan Sagmeister is a graphic designer and typographer. He has his own design firm called Sagmeister & Walsh. He won the 2013 AIGA medal, which is given to individuals to recognize their achievements, services, or other contributions to the field of design and visual communication.

His work is conceptual and personal. He has given three TED talks but the one I found to be the most inspiring is “The power of time off.” Every seven years he closes his design firm for one year to go on sabbatical. During this time he creates several unique and creative projects which are influenced heavily culture of the place he goes to. He uses this time to rejuvenate his work.

I found the identity he developed for Casa da Musica to be so simple and perfect for the needs of the client. I don’t think I can describe it here well enough to do it justice, if you’re curious you should watch his TED talk called “The power of time off.”

Both of these designers are passionate about their work. They have developed their own creative processes to help them create new and fulfilling work. I find their work and the way they think about working as a designer to be inspiring. They are both a bit unconventional by being so personal in their work but it think its important. I find when I really care about a project it becomes better. By becoming personally involved in the project I want it to succeed even more so. It becomes a sort of expression for me. Maybe that isn’t so good, but I don’t know. Things have gone well for Marian Bantjes and Stefan Stagmeister. I believe that if one wholeheartedly pursues something they are passionate about they will succeed and lead a fulfilling life.

 


http://www.ted.com/talks/marian_bantjes_intricate_beauty_by_design.html

http://www.ted.com/talks/stefan_sagmeister_the_power_of_time_off.html

http://www.bantjes.com/

http://www.sagmeisterwalsh.com/

 

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Wed, 24 Apr 2013 06:08:00 -0700 Wednesday Website Progress http://vc-2-design-methodology.posterous.com/wednesday-website-progress http://vc-2-design-methodology.posterous.com/wednesday-website-progress

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Mon, 22 Apr 2013 05:31:00 -0700 Webpages with Content http://vc-2-design-methodology.posterous.com/webpages-with-content http://vc-2-design-methodology.posterous.com/webpages-with-content

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Fri, 19 Apr 2013 07:35:00 -0700 Website Wireframes http://vc-2-design-methodology.posterous.com/website-wireframes http://vc-2-design-methodology.posterous.com/website-wireframes

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Wed, 17 Apr 2013 06:13:00 -0700 Website Deconstruction http://vc-2-design-methodology.posterous.com/website-deconstruction http://vc-2-design-methodology.posterous.com/website-deconstruction


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Mon, 15 Apr 2013 04:59:00 -0700 Advertisements http://vc-2-design-methodology.posterous.com/advertisements http://vc-2-design-methodology.posterous.com/advertisements

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Thu, 11 Apr 2013 19:07:00 -0700 2 talks from this week http://vc-2-design-methodology.posterous.com/2-talks-from-this-week http://vc-2-design-methodology.posterous.com/2-talks-from-this-week

On Wednesday Eva Roberts spoke a bit about her life and her career. She showed some of her work and some work of her students. It was interesting to see the different kinds of projects, I wish we could have done the book cover design project where they had to reference a certain period in time, but maybe someday. After the presentation we discussed the benefits of portfolio reviews and going for whatever it is you want. I found this to be really valuable advice. I hadn't really given much thought to getting my portfolio reviewed, besides sophomore review of course. I've never gone to a portfolio review event before but I'll definitely go to one my junior/senior year. 

I also went to a talk on Tuesday given by Rita Organ on alternative careers for artists within a museum setting. She talked about the different kinds of opportunities within museums and how to go for those careers. She strongly encouraged doing an internship with a museum. She told us about her own experience of getting an internship and her career. She also talked a bit about the many different departments of museums and one of them was exhibit development and design. This is the department that figures out all the various details of exhibits such as lighting, spacing, and the actual content. This made me pretty excited since I love museums and it seems like such a worthwhile and interesting career path.

Both of these talks have helped me get back my motivation to do work and be excited for the future. It's already the end of the week and the month is going by so quickly. Sophomore review will be here soon as well, and I'm ready for it.

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Thu, 04 Apr 2013 06:44:00 -0700 Print ads from Wednesday http://vc-2-design-methodology.posterous.com/print-ads-from-wednesday http://vc-2-design-methodology.posterous.com/print-ads-from-wednesday

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I'm going with the 3rd ad because my audience is businessmen and politicians, mostly male. The third ad is more masculine and functional than first two ads. I'm going to make some slight edits to the third ad and experiment with different headlines. 

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Thu, 28 Mar 2013 20:43:00 -0700 Visual Rhetoric http://vc-2-design-methodology.posterous.com/visual-rhetoric http://vc-2-design-methodology.posterous.com/visual-rhetoric

GAIO is a conference about raising awareness of air pollution and encouraging people to reduce air pollution. My ideal audience is politicians, businessmen, and business owners, particularly within energy, manufacture, and transportation industries. My ideal audience member is motivated and wants to make progress that will benefit as many people as possible. They want the world to improve. The following are ads which appeal to my audience.

Linkedinkey_big
This is an online ad was made by a group against child labor to raise awareness. The ads uses pun and hyperbole. It says "The Children Notwork" which is a play on words with "Network". The ads shows made-up images of Linkedin profiles of children. This is an example of hyperbole because its showing child labor in a setting for professional networking. Its exaggerating the problem of by placing it within this professional online setting. This ad would appeal to my audience because Linkedin is a website they are likely to have used or have heard of, and they are interested in making change to help people. The ad also has a serious tone to it, a goofy silly ad would not appeal to my audience.

New_zealand2
This is a print ad by Hilton Hotels. This ad is an example of amplification. A photograph of a man standing outside in New Zealand helps to convey the message of the text. The "GO INSPIRED," part of the text the relates the most to the image. The photograph is a tool in conveying how one might be inspired staying at a Hilton Hotel in New Zealand. The man, plants, mountain, and sky all work together to create a sense of inspiration. This ad would appeal to my audience because they are likely to often stay in hotels, probably nicer hotels, which the Hilton Hotels are. This ad is also clean and straight to the point.

Uk_aotw
This is an outdoor ad for an airline. It uses metaphor with its imagery. A blue box is wrapped up with ribbons to look like a present. The combination of color, shape, and line creates the British flag. The image creates the interpretation of a present and the British flag simultaneously. The way the box is wrapped is a metaphor for Britain. The box is also used to convey the "gift" the airline is giving costumers with some destinations being half price. This would appeal to my audience because they are likely to travel often doing business. The ad has a touch of humor to it in the present/flag image and again it is fairly straightforward.

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Mon, 25 Mar 2013 04:57:00 -0700 Progress on Visual Identity Guidelines http://vc-2-design-methodology.posterous.com/progress-on-visual-identity-guidelines http://vc-2-design-methodology.posterous.com/progress-on-visual-identity-guidelines

Since the weather and roads are rather bad I decided it would best I didn't drive to class this morning. The last time it was snowing on my way to class I skidded and was perpendicular to the road and almost in a ditch... So, here is my progress on my Visual Identity Guideline book! I've included sketches of different grid systems.

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I eventually went with a combination of B and C, basically a modular grid with 5 rows and 5 columns.

The pages are shown here as spreads. The book will be saddle stitched and have a 10 x 7 spread. For some reason Posterous will not show the pages correctly but if you hit the download button it shows up correctly.

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There are still some pages I need to add and I don't have page numbers yet. Any feedback is appreciated!

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Fri, 08 Mar 2013 12:21:00 -0800 Designerly Curiosity - Academy Award Movie Marathon http://vc-2-design-methodology.posterous.com/designerly-curiosity-academy-award-movie-mara http://vc-2-design-methodology.posterous.com/designerly-curiosity-academy-award-movie-mara

I've watched quite a few Academy Award winning movies now. About a month ago I watched "Doctor Zhivago" with Ben, Gaby, and Marina, I'm sure you know by now. I also did a movie marathon the other weekend as I was working on my Type and Image II project. I watched "My Fair Lady", "The King and I", and "South Pacific". Topics and themes ranged from love, war, race, responsibility, women's rights, culture clash, high and low classes of society, image, and life in Soviet Russia. 

I noticed in all these movies there were very long beginning credits with music, some even had intermissions. I can't remember if "Doctor Zhivago" had any random musical parts in it, I don't think it did, but "My Fair Lady", "The King and I", and "South Pacific" all had random songs pop up from time to time. "South Pacific" is a musical, but I didn't realize it was one until a few songs in. I think that was because there was so much normal dialogue between the songs that I hadn't really noticed. The movies were also very long compared to today's movies. A a movie coming out now might be 90 minutes long, Doctor Zhivago was 200 minutes long, more than twice as long. As I sat there watching it I could definitely feel just how long I had been sitting there.

I enjoyed "The King and I" and "My Fair Lady" the most. Though they are from the 1956 and 1964 I still enjoyed the content and humor of the movies. But I do enjoy comedies much more than dramas or tragedies. South Pacific was sort of tragicomdey. I don't want to get into details in case someone hasn't seen it. But there are lots of highs and quite a few lows. I didn't care for "Doctor Zhivago" at all. I think it's because of the content and just how long it was, I didn't realize how long it'd be before hand. I'm happy I watched these movies. Each one showed different times and cultures which I found to be enlightening, but I'm keeping in mind they are all works of fiction.

 

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Fri, 08 Mar 2013 11:56:00 -0800 Designerly Curiosity - EPIC http://vc-2-design-methodology.posterous.com/designerly-curiosity-epic http://vc-2-design-methodology.posterous.com/designerly-curiosity-epic

I know it's been some time since Valentine's Day, but I made 2 cards for the EPIC fundraiser. It was sort of exciting and I bought one of the cards for my valentine.

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I went to the Epiclogue talk the other week. It was very helpful to hear graduates from the Herron VC program talk about what it was like to start their own design business directly out of school. I have been toying with the idea of this a little bit, but I really had no idea what it was all about and what went into it. I really enjoyed having the opportunity to hear the people from CODO and Attic Design talk about their experiences and struggles. When I get closer to graduation and I begin to decide what exactly I'll do, I'll think back to this talk.

This past Wednesday I went to the Epic meeting about sophomore review. I wish I could have stayed for the entire time but I had to leave five minutes early because I had a class I needed to go to. The pictures of how they set up their projects for review were very nice. I had imagined review being something which I had to make everything look grand and perfect, something similar to the way movies show company meetings. Before I heard the entire faculty would be at review, but I'm happy that it will be smaller now. I think it'll be easier to have a discussion with everyone with just 3 or 4 faculty members there. It was interesting to hear them talk about their own experiences like preparing, setting up, what happened at the actual review. I was surprised they said some people were still mounting thier projects and what not the day of thier review. I can't imaigne how stressful that would be, I'm sure it affected thier review. I wasn't worried about review before. It was some far off thing that faculty kept telling me not to worry about and I'll be fine. But with this meeting and getting the paperwork about review it's becoming more real, and more intimidating. But I believe I can pass!

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Fri, 08 Mar 2013 11:53:00 -0800 Final Logo and VBCB http://vc-2-design-methodology.posterous.com/final-vbcb-and-logo http://vc-2-design-methodology.posterous.com/final-vbcb-and-logo

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Wed, 06 Mar 2013 16:20:00 -0800 Designerly Curiosity - NPR http://vc-2-design-methodology.posterous.com/designerly-curiosity-npr http://vc-2-design-methodology.posterous.com/designerly-curiosity-npr

So it's been a while since I've posted anything, but I've done quite a few things! I'm going to break it up into a couple different posts based on topic so it's easier for me to organize my thoughts and hopefully easier for you to read and digest.

I’m been listening to quite a bit of NPR since the semester began. Since I drive it’s easy for me to get more than 2 hours each week. Not everything I listen to is interesting: tasting wine, whether or not the super bowl will come back to Indianapolis in the near future, things of that nature. But there have been a few topics which I’ve found to be very interesting which I’ll summarize and give a few of my own thoughts.

The relationship between humans and robots was being studied by Clifford Nass, a professor at Stanford. He made a series of experiments testing the “rule of reciprocity”  between humans and machines. The rule basically means if someone does something nice for you, you will do something nice for them. He found that people will apply that principle to machines as they do with other people. There was also a part of the experiment where participants had to turn off the machine and were told it would "kill" the machine by erasing all of its memory as if it never existed. The machine also spoke to the participants saying things like "Please don't kill me." The participants had difficulty turning off the machine but in the end they all did so. I found this interesting because as technology for machines and AI advances the line between human and machine my become unclear. It reminds me a bit of the movie IRobot.

Another topic I've been hearing a lot about lately is the sequester. I still don't know exactly what is going on, but I've heard Democrats and the President think it's a bad thing and Republicans think it's a good thing. I'm not sure what to make of it. I know funding for certain programs will be cut which the effects may be felt at some point... But I don't really have an opinion on it since I don't completely understand it, the effects, and why it's happening. I plan on doing some research on it when I have some free time, but I have a long list of things I've been putting off for when I have free time...

I've heard some news from Europe such as a King of England's body being found under a parking lot, the Queen having some sort of stomach illness, and horse meat being labeled as other kind(s) of meat. The meat thing is the most worrisome to me. Meat getting labeled as another kind of meat isn't a completely horrible thing, but as someone with a food allergy it makes me concerned. Could the same thing happen with other kinds of food? What will happen to those with food allergies? I hope this things get worked out and people will be more watchful of mislabeling food.

That's all I can think of for the moment for NPR, expect another post soon!

 

 

 

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http://posterous.com/images/profile/missing-user-75.png http://posterous.com/users/n3Hhj1CECa4Nc Andrea Overman andreaoverman Andrea Overman
Mon, 18 Feb 2013 03:53:00 -0800 Logo sketches http://vc-2-design-methodology.posterous.com/logo-sketches http://vc-2-design-methodology.posterous.com/logo-sketches

These are arranged by category with the newer sketches after the older ones within the same category.

logoness.pdf Download this file

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http://posterous.com/images/profile/missing-user-75.png http://posterous.com/users/n3Hhj1CECa4Nc Andrea Overman andreaoverman Andrea Overman
Thu, 07 Feb 2013 22:44:00 -0800 Revised Bio Sketches http://vc-2-design-methodology.posterous.com/revised-bio-sketches http://vc-2-design-methodology.posterous.com/revised-bio-sketches

Biographical_Sketches3.pdf Download this file

Order is:

Attendee

Keynote Speaker

Speakers

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http://posterous.com/images/profile/missing-user-75.png http://posterous.com/users/n3Hhj1CECa4Nc Andrea Overman andreaoverman Andrea Overman